Masala
Scope of Work
Masala
Country
IRAQ
Masala
Masala Perfume is a fragrance brand positioned across Iraq and the UAE, offering distinctive scents with a strong sensory identity. The brand focuses on elegance and regional appeal within the perfume market. Brighten Ads handled the brand end-to-end, including branding, launch event, campaign development, digital presence, production, social media, and paid media—successfully introducing the brand and building strong visibility across both markets.
